Some of our earliest thoughts surrounding the ideas of a country or society were founded in the language of signage and semiotics. The visual simplicity and, conversely, confusion arising from the examples above seem an apt example of how signs can over-simplify and often confuse instead. We felt that when talking about signage, that often it can be overly-prescriptive, and began to wonder what a society would be like if it was either told everything, all the time, through signs, or left to interpret situations and objects on its own terms?
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