Otl Aicher's Isny Project seemed an appropriate point of reference at this stage, as we have been discussing ideas of reduction and simplicity for some time now. As the pictures indicate, Aicher took thousands of photographs of the town of Isny in Germany, to create a visual language of black and white pictograms for the tourist office to use. The sheer exactitude and simplicity of the results are a clear solution to the depth and complexity of everyday views, and combine to create a coherent and consistent method by which every aspect of the town, from recreation to industry, can be portrayed.
Ideas of simplicity and minimalism were important to us as we began to consider the language of signs and symbols in perhaps representing a much more complex idea or concept.
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